COLOMBIA: Would You Take The Risk?

by admin

in Media Blog

This is a great tourism video that was created by the government of Colombia that pokes fun at its own reputation that has long been slandered in the media even though the country has undergone radical changes in security over the past 8 years. The ad campaign centers around the slogan – Would you take the risk? This adds a great psychological component to the video and in essence suggests that the viewer take the risk based on the fact that Colombia is now a very safe country to visit and the rewards of travel are great.


Here is the original Spanish version that is a little more clear;

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